Travis Eyles, Head of Paid Media at Propellernet

Travis is the Head of Paid Media at Propellernet and prides himself on demystifying technical elements of paid media for his clients.

With over a decade’s experience in the industry, Travis joined Propellernet in 2023 after two years working in digital marketing for conservation groups. Travis uses his experience to translate the complex language used in paid advertising and make it accessible for his clients.

Outside of work, he spends a lot of time outdoors taking pictures of wildlife or running on the South Downs and along the beach. He’s also a huge music fan who loves the local gig-scene in Brighton.

📢 Travis’ talk – Demystifying Paid Media: Key Challenges and Opportunities (Provisional)

Anna Simpson, Head Of Paid Media & Operations at Cedarwood Digital

Anna leads the Paid Media team at Cedarwood Digital and has spent the last 6 years working closely with the agency’s biggest clients to maximise return on investment, generate leads & drive revenue.

Anna is fully qualified in Google Ads & Google Analytics & currently holds Search, Display, Shopping & Video qualifications for Google Ads in addition to the Google Analytics Individual Qualification.

She is also something of a LinkedIN thought leader and regularly keeps the PPC community up to date with the latest Google updates.

📢 Anna’s talk – TBC

Sam Cooper, Paid Media Consultant at Impression

Sam is a Paid Media Consultant at Impression, specialising in data analysis, forecasting and measurement. Previously a PhD-then-lecturer at the University of Nottingham, Sam made the move into marketing during the Covid-19 pandemic.

His skills in research and critical analysis paved the way for a strategic, data-led approach to Paid Media that emphasises the importance of a fully integrated marketing mix. No channel operates in a vacuum, and Sam quickly realised that the best approach to Paid Media needs to include and account for far more than just Paid Media.

He is currently leading projects aimed not only at building more fluid integrations across marketing channels but also at introducing core measurement pieces like MMMs and tying it all together with the financial and operational core of a business. Sam works across industry-leading brands such as Vax, Norse Atlantic Airways and MOTORS.

📢 Sam’s talk – How a media mix model can prove and improve your paid media performance

*Further speaker biogs for Digital Superchats #15 to be added soon