Talk.  Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy
📢 Louise Parker, Joint Head of Digital PR  at Propellernet

Everyone wants to know how to get their brand or client to appear more in LLM search results and we feel that digital PR is going to be play a big part in this – in fact it already is.

We’ll lift the lid on how we’re approaching ‘AEO’ (AI SEO) using simple tweaks to our digital PR activity.

                                                                                                                                                                                                               

Key Delegate Takeaways:                                                                                    

1. 1. Top level understanding of how LLMs give their results
   2. How digital pr can influence these results
   3. How you can improve your digital pr strategy based on this

Talk. Capturing Your Customer’s Pain Points to Build Brand & Drive Organic Performance
📢 Emma Carstairs, Senior Digital PR Strategist at Impression

Emma will cover what’s needed to understand your customer and how this is distilled into an effective PR strategy.

She’ll cover the essential components needed to earn relevant press coverage and links, which will drive organic impact and build brand affinity with the target customer.

Key Delegate Takeaways: 

1. 1. Understand the process of customer understanding and how to ensure relevance.
   2. The essentials needed to create a story that impacts brand and earns coverage.
   3. The one thing you can implement now to immediately understand your customer and leverage to drive organic impact.

*More sessions to be added soon