We have officially opened the delegate registration process for our third edition of Digital Superchats, which will examine the hottest issues in SEO.
When: Tuesday 13th July 2021 (9.00am to 10.30am UK Time) Format: Online Session with e-seat capacity set at 40 Book Seat To Attend: Click here to register
We’ll be joined by CreativeRace’s Director of SEO Malcolm Slade and connective3’s Organic Performance Director JJ Grice, who’ll deliver a series of short talks on all the latest developments currently emerging across the SEO landscape. The session will provide delegates with some practical tips and real-life examples of how to boost SEO performance.
Key topics include:
How to maintain relevance on Google right now
Driving organic visibility with the right content
Achieving quick SEO wins
Implementing SEO best practice for transformative results
We have officially opened the delegate registration process for our second installment of Digital Superchats; the online session will focus on the popular area of Digital PR.
In this edition, our panel of industry experts from connective3, Digitaloft and Smoking Gun PR will each deliver a series of short presentations – sharing their latest thinking on the hottest issues shaping the Digital PR landscape. Areas of focus include: Building brand authority & trust, driving online visibility and maximising SEO value to stay ahead of the competition.
To maintain our strict quality control process, there’ll be a 40-seat “Delegate Capacity” for the event; passes will not be available to anyone working within an agency, consultancy or freelance role.
Digital Superchats is Produced by the Marketing Masterclass Series in association with:
We’re delighted to officially announce the launch of Digital Superchats – our exciting new online events brand.
As part of the “Digital Superchats” series, marketers from consumer-facing brands will gain full access to the latest insights, trends and cutting-edge strategies from a diverse range of industry leading experts on all things digital.
Over the course of the coming 12-month’s, we’ll be producing a series of online events that will cover the full digital landscape including: SEO, Paid Media, Content, Digital PR, UX, CRO, Performance Marketing, Data/Insight, Conversion Rate Optimisation (CRO), Talent Aquisition/ Training & Development and much much more…
Marketing Masterclass Series’ Chief Producer John McCambley says “The core focus of Digital Superchats is to deliver hugely topical events, led by respected leaders from the UK Digital Industry, so that marketers can access the latest thinking on digital strategy in a friendly and engaging environment.”
We’re delighted to officially announce the launch of The Best in Digital Awards 2021!
After 6 years of successfully delivering live events across the digital marketing space, we thought it was time to expand our offering and introduce an awards element that further complimented the series and delivered an awards experience with a difference.
Whilst the live events will always remain at the heart of what we do, the current climate provided the appropriate opportunity to expand the service portfolio and also add some fresh energy into the series.
The Best in Digital Awards aims to recognise those digital campaigns that have delivered truly fantastic results and the knockout format promises to add more excitement to the judging process. The deadline for all entry submissions is Friday 29th January 2021.
We’re delighted that last week’s Digital Content Leaders Masterclass in Manchester proved to be a massive success with all our delegates.
The post event survey has revealed that we managed to achieve a record delegate satisfaction score of 96%. The event was also attended by a record number of clientside delegates, further demonstrating that the Marketing Masterclass Series is growing to become one of the most reputable event brands in the North of England. Read our reviews here.
The event, which took place at The Bridgewater Hall in Manchester on Tuesday 25th February 2020 brought together some of the leading thinkers and marketers from many of the UK’s best known consumer brands. The 15th event in the Marketing Masterclass Series provided delegates with the unique opportunity to discuss, debate and share knowledge on the big issues facing content marketers and digital leaders in 2020.
Our Official Master of Ceremonies – Bind’s Joint MD Max Hoppy (Right), welcomed delegates, before Malcolm Slade, Epiphany’s Director of SEO delivered his keynote talk,which focused on the area of maximising the value of content. Malcolm shared some fantastic real-life examples and personal experiences and was a clear hit with the audience.
Following the keynote, delegates took part in a series of roundtable sessions, which addressed the latest strategies and developments that were shaping the content marketing and digital landscape. See the gallery here.
The #CONTENTMANC20 event also provided delegates with a fantastic networking opportunity, in which they were able to meet peers and make new connections with attendees from: Argos, Ao.com, Matalan, PrettyLittleThing, HSBC, JD Sports Fashion, Gazprom Energy, LNER, Booking.com, PZ Cussons, N Brown Group, Skipton Building Society, Hotter Shoes, Pets at Home, Auto Trader UK, Yorkshire Water, United Utilities, Cotton Traders and many many more…
The Digital Content Leaders Masterclass was produced in association with partners: Forward Role, Epiphany, Zazzle Media, connective3, Positive, Bind, Woven, Digitaloft and Smoking Gun.
If you’d like to stay fully up-to-date about future events in the series, please remember to connect and follow us across our social media channels (LinkedIn, Twitter, Facebook, YouTube and Instagram).
We have now officially opened delegate registration for our next event in the series – Digital Content Leaders Masterclass, which takes place at The Bridgewater Hall in Manchester on Tuesday 25th February 2020.
This will be the 3rd edition of the digital content focused masterclass and the 15th event in the Marketing Masterclass Series, which was launched in 2015.
The Digital Content Leaders Masterclass will showcase a series of expert insights from industry leaders on the big issues, trends and developments fueling digital content strategy. The event will focus on the critical role of digital content in 2020 and its impact on driving digital performance across: search marketing, audience engagement, conversion, customer retention and brand awareness & visibility.
If you’d like to stay up-to-date with all the event developments, feel free to follow the official hashtag #CONTENTMANC20 on Twitter. The Digital Content Leaders Masterclass is produced by the Marketing Masterclass Series in association with Zazzle Media, connective3, Positive, Digitaloft, Smoking Gun, Woven Agency and Forward Role.
The masterclass will showcase a series of expert insights from industry leaders on the big issues and emerging strategies that are driving brand and commercial performance across the paid media and digital advertising landscape.
The #PAIDMEDIAMANC19 event will provide delegates with a unique learning experience via a series of engaging and insightful roundtable sessions. The event will provide a forum for sharing knowledge, best practice, discussion and networking with peers from across the digital marketing industry.
With just 2-weeks to go until the Data & Digital Effectiveness Leaders Masterclass officially kicks-off at the Museum of Science and Industry in Manchester (Wednesday 1st May 2019), here’s what delegates can expect at #DIGITALMANC19.
The event will start with the official keynote, which will be delivered by Jaywing’s Dr Catherine Kelly and Hermes’ Head of Marketing & Digital, Kyle Fedyszyn. In their session, Catherine and Kyle will share a real-life case study of how a data-led approach is helping to drive marketing and digital effectiveness for the parcel delivery brand (synopsis below).
Say goodbye to guess work: Discover four steps to data-driven attribution modelling (Official Keynote)
In today’s tough retail environment, marketing budgets are under increasing scrutiny, with the justification of marketing activity being the biggest challenge marketers face. Siloed, channel-based reporting that requires self-correction is no longer enough, there is an industry-wide necessity for a more sophisticated, accurate way of understanding and measuring marketing performance and ROI.
During the keynote, Catherine and Kyle will share four steps to a best practice data-driven approach to attribution and how Hermes is looking at data, not just for attribution, but for complete business transformation.
Following the keynote, delegates will then take part in a series of roundtable experiences which will explore the strategic and tactical benefits of utilising a data-led and integrated approach to driving effectiveness across the digital channel.
Our official Master of Ceremonies, who’ll ensure everything runs smoothly on the day will be Woven’s MD, Mark Bower (picture insert). The #DIGITALMANC19 masterclass will also provide delegates with a fantastic networking opportunity in a relaxing environment, in which they’ll be able to meet peers from a diverse set of industries – from across the North of England.
Delegates already confirmed include: Vodafone, HSBC, Interflora, AO.com, Plusnet, Footasylum, Fanatics International, Slater and Gordon, BookingGo, Sofology, Safestyle, Matalan, N Brown Group, Shop Direct, University of Manchester and many more…
The event is produced by the Marketing Masterclass Series in association with Jaywing, WMG, twentysix, Search Laboratory, Loud Mouth Media, Go Inspire, KMP Digitata, Woven Agency and Forward Role.
With just 5-weeks to go until the Data & Digital Effectiveness Leaders Masterclass kicks-off in Manchester, we’re delighted to confirm that the official keynote will be delivered by Jaywing’s Marketing Practice Director, Dr Catherine Kelly and Hermes’ Head of Marketing & Digital, Kyle Fedyszyn. Full details of the keynote session are below and you can also view the live programme here.
Say goodbye to guess work: Discover four steps to data-driven attribution modelling
In today’s tough retail environment, marketing budgets are under increasing scrutiny, with the justification of marketing activity being the biggest challenge marketers face. Siloed, channel-based reporting that requires self-correction is no longer enough, there is an industry-wide necessity for a more sophisticated, accurate way of understanding and measuring marketing performance and ROI.
In the session, Catherine and Kyle will share four steps to a best practice data-driven approach to attribution and how Hermes is looking at data, not just for attribution, but for complete business transformation:
Step 1: Collecting the right data to describe and understand the full customer journey
Step 2: Constructing the model and predicting the possibility of success for every journey
Step 3: Using the insights gained to optimise your marketing strategy
Step 4: Running budget scenarios and quantifying the impact of moving your marketing budget between channels and campaigns
[Case example] How Hermes are using effectiveness insights to improve customer experience for consumers and retailers, and how this is starting to facilitate operational change across the business.
If you’d like to attend the #DIGITALMANC19 event, which will take place at the Museum of Science and Industry in Manchester on Wednesday 1st May 2019, please register here.
At our recent Digital Leaders Masterclass in Manchester, we were thrilled to see a huge turnout, with over 70 senior digital leaders from many of the UK’s most reputable brands and agencies in attendance.
The 12th event in the Marketing Masterclass Series took place on Tuesday 6th November in the heart of Manchester at the Museum of Science and Industry and provided delegates with the unique opportunity to discuss, debate and share knowledge on the big issues facing the digital – as we enter 2019.
Our Official Master of Ceremonies – WMG’s Director of Digital Operations Ian Lloyd (Right), welcomed delegates, before Mark Leach, User Conversion’s Managing Director and former Head of eCommerce at Missguided (below) delivered his keynote talkwhich provided delegates with an in-depth understanding on how to set up a structured CRO framework and how to utilise analytics for success.
Following the keynote presentation by Mark, delegates took part in a series of five roundtable sessions, which addressed the current and future developments that were shaping search marketing, data, CRO, UX, Content Marketing and emerging digital technologies.
The event also provided delegates with a fantastic networking opportunity, in which they were able to meet their peers from a wide range of industries. Delegates on the day included: Steinhoff, Matalan, Iceland, BBC, Virgin Media, Swinton Group, Arla, Footasylum, Hotter, Pets at Home, Slater and Gordon, BookingGo, Motors.co.uk, Cotton Traders, The Hut Group, Very.co.uk, Shearings, Aviva, Hermes, Countrywide PLC and many more…
In the post-event delegate survey, we managed to achieve a record 93% Positive Satisfaction Score. The event also achieved a record number of delegate registrations and continues to demonstrate the growing reputation and popularity of the Marketing Masterclass Series.
The Digital Leaders Masterclass was produced by the Marketing Masterclass Series in association with partners: McCann Connected, Edit, WMG, User Conversion, Search Laboratory, Blueclaw, LION+MASON, Digitaloft and Forward Role Recruitment.
We’ll be announcing further details about our 2019 event schedule very soon!
