At our recent Data, Analytics & Insight Leaders Masterclass, which took place on Tuesday 5th June 2018 in Manchester at the Museum of Science and Industry, many of the North’s biggest brands and agencies came together to share their thinking and generate discussion on the key trends and issues that are shaping the data, analytics and insight landscape.

The half-day event, which was the 11th in our popular Marketing Masterclass Series, kicked-off with an opening by Paul Morris (Official Master of Ceremonies) and former Global Digital Director at PZ Cussons and was followed a keynote presentation by icelolly.com’s Gemma Needham and Reema Vadoliya.

In their session, Gemma and Reema shared with delegates icelolly’s journey from a basic analytics setup to implementing a dynamic and customisable system and how this advanced data analytics infrastructure had enabled icelolly to use rich data to best identify marketing opportunities.

We’ve added the slides from their session below:

[slideshare id=101112248&doc=spreadsheetstosciencebyicelolly-180607105510]

Following the keynote, delegates took part in a series of engaging roundtable sessions, which were led by our various industry leaders from Go Inspire, Search Laboratory, The Data Shed, Boxclever, Adthena and Acrotrend – all addressing the current and future hot issues within the area of data, analytics & insight.

The attendance on the day set a new ‘Series Record’ with 65 senior clientside delegates taking part in the masterclass. We were also delighted to achieve a Positive Delegate Experience Rating of 90% in the post-event survey, which demonstrated the excellent value the event delivered on the day.

Delegates on the day included: William Hill, Iceland, ao.com, Boohoo, N Brown Group, BookingGo, MBNA, Shop Direct, Matalan, Pets at Home, Virgin Trains, Asda, Bupa, AutoTrader, Motors.co.uk, Gymshark, Betfred, Jet2 and many more of the North’s finest.

We’ve added a selection of the delegate reviews from the day, with a detailed view of all our reviews here.

“The Masterclasses are always inspiring. I head back to work buzzing with fresh ideas – both from the speakers and fellow attendees.” (MBNA)

“Fantastic session this morning at #DATAMANC18 thanks to  really well put together event. Genuinely insightful round tables with speakers offering excellent knowledge share and no sales pitches.” (Virgin Trains)

“A productive morning discussing everything data; an excellent opportunity to gain insight and understanding into the data challenges that every company faces and how they strive to resolve them.” (Jet2)

“I thoroughly enjoyed the masterclass, in a marketing world that is becoming more data driven I felt it gave me some real insight into the methods, tools and skill sets available and I came away with some very interesting ideas on tackling challenges I face in my role.” (Betfred)

“I really enjoyed my first masterclass experience. The round-table format worked well thanks to the quality and openness of the delegate and I returned to my business with some fresh perspectives and frameworks as to how data and insight could be used to drive growth.” (Motors.co.uk)

“Marketing Masterclass Series events are truly the best event that you will find in the North of England. The format, delegate interaction and actionable takeaways is unrivalled. If you have never been to a Marketing Masterclass Series event – then try one, you won’t regret it.” (Traidcraft)

We’d like to thank all our delegates and industry partners for supporting the masterclass. The event was produced by the Marketing Masterclass Series in association with Go Inspire, Search Laboratory, The Data Shed, Boxclever, Adthena, Acrotrend, icelolly.com and Forward Role Recruitment.