At the 7th edition of Digital Superchats, which took place on Tuesday 19th July 2022, our selection of industry experts delivered a series of short 25-minute talks on the “Game-Changing” creative strategies that are shaping SEO right now.

A massive thanks to all our speakers: Thierry Ngutegure (Head of Insight at Journey Further), Rosa Mitchell (Head of Digital PR at connective3), Daniel Liddle (SEO Lead at Impression), Katie Swann (Campaign Manager at Digitaloft) and our brilliant MC – Oli Hopkinson (Joint MD at Bind). A special thanks also goes to Forward Role Recruitment for sponsoring the event.

The Key Topics:

• How to ensure creativity is at the core of your SEO strategy
• Understanding why more creative, unique content drives better results
• How to build a website’s authority & brand awareness for search and beyond
• How to use divergent thinking to enhance your organic strategies
• The tools you can use to get started with tracking the brand impact of your SEO activity
• Unlock the next phase of SEO growth by thinking about brand
• The process for ideating & identifying opportunities to add value to your search strategy

On such a hot day in the UK – We had a massive online attendance with delegates from many of the UK’s biggest brands including: JD Sports Fashion, Wickes, PrettyLittleThing, Holland and Barrett, FOOTASYLUM,  Bupa, musicMagpie, Interflora, Select Car Leasing, Pendragon PLC, N Brown Group,  Lloyds Banking Group, The Travel Chapter, Sykes Cottages, Confused, Compare The Market and many more…

Produced in association with

We were absolutely thrilled to see so many delegates join us at the launch of Digital Superchats; The first online session focused on PPC and was led by the always inspirational Max Hoppy, Joint MD at Bind.

In his session “How to Leverage Unusual Data Assets in your PPC Marketing”, Max shared the insight and tools required to manage and deliver a successful PPC marketing campaign. In his briefing, Max drew on his personal experience of a campaign that won the prestigious Grand Prix Award at the 2020 Drum Search Awards.

The Digital Superchats session was attended by senior delegates from many of the UK’s most respected and biggest brands including: Wickes, Tesco, Safestyle, Decathlon, N Brown Group, RAC, Homeserve and many more.

Founder & Chief Producer at the Marketing Masterclass Series, John McCambley said “It was amazing to see so many brilliant delegates take part and support us in our first-ever online event. Given the nature of online events and the high industry dropout rates experienced, I was overwhelmed that we managed to achieve an 88% attendance rate throughout the whole registraton process.

Ultimately the delegate experience is the most important and with Max leading our first session, all our delegates came away with lots of insightful and actionable ideas. We’ll be adding details very soon about our next session, which is scheduled for April 2021; I hope to see you there.”

Would you like to lead a Digital Superchats Session?

After the successful launch of last year’s Content Leaders Masterclass, we’re returning to Manchester with our 2nd edition Digital Content Leaders Masterclass, which will take place on Tuesday 16th January 2018.

Our industry leaders will explore the critical importance of content and its strategic link in building brand awareness, online visibility, engagament, trust, loyalty  and customer acquisition in an ever-changing digital and social age.

We’ll be adding further details very soon, so please keep checking the site or follow all our updates on social, to ensure you’re fully up-to-date. The event in association with Forward Role will be the 10th masterclass in the series.

If you’d like to join us at the masterclass, you can secure your seat here

We’re just 2-weeks away from the Data & Insight Leaders Masterclass in Manchester, and with a fine selection of the industry’s leading thinkers in attendance – It promises to be an action-packed experience.

The masterclass, which will be held in the Walters Suite at the 5-Star Radisson Blu Edwardian, will kick-off with a keynote presentation by The Fragrance Shop’s Customer Marketing Director – Nicola Travis.

Keynote Details…

Using data for competitive edge has become increasingly complex with a wealth of providers, options, channels, challenges and more and more data in our organizations. How do we start wading through the data lake, stay afloat and focus on progress without sinking?

Nicola will discuss three areas of data and insight with a focus on potential solutions for some of the challenges faced in retail today. This session will put the challenges in context and look at ways to win with cross-channel customers, the loyalty landscape and the key measures involved. Using examples from today’s retailers, Nicola will discuss the use of analytics in the business for strong CRM.

The Big Issues…

Once Nicola’s presentation is finished, delegates will be able to enjoy a series of engaging roundtable sessions which will examine some of the industry’s key issues including: Joined-up data, single customer view, attribution analysis, smarter targeting strategies and driving data & insight performance.

The masterclass in association with Home, Search Laboratory, Aquila Insight, GI Insight, Greenlight, Black Swan Data, Whitecap Consulting and JV Recruitment is the 8th in the Marketing Masterclass Series.

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