Maximising your Optimisation Efforts (Keynote by Mark Leach, MD at User Conversion & Former Head of eCommerce at Missguided)

Key Takeaways:

• Understanding how to set up a structured, evolutionary framework
• Understanding how to set up analytics for success
• Reporting on actual test performance, rather than arbitrary conversion rate

Getting To Know Which Data To Use and How To Use It To Improve your Digital Performance 

Key Takeaways:

• Why analysing offline data to improve digital marketing ROI is equally important but often missed?
• How best to understand consumer decision-making through Attribution modelling to make them engage more?
• Understanding the impact of context and environment and the role it plays in changing consumer behaviour online

Opportunistic SEO in 2019 – Customer Insight, Competitors and Keywords 

Detailing the most efficient ways to establish the true financial value of keywords and use competitor analysis and customer insight to identify opportunities to build high performing SEO campaigns.

Key Takeaways:

• How to assess the realistic financial value of keywords and prioritise SEO actions accordingly
• The most effective ways to analyse competitor SEO strategies, and how to learn from their successes – and mistakes – to accelerate your results
• How to gather and utilise customer insight in SEO as part of a focused and scalable SEO strategy

Lessons Learned from Launching 100+ Content Campaigns In 2018 

Key Takeaways:

• What does a successful content marketing campaign look like? Learn how campaign success comes in many different forms depending upon the purpose…
• How ‘on-brand’ should campaigns be? We’ll share our latest research into subject proximity to a brand’s key offering…
• Big results don’t have to mean big budgets. How can you maximise success when working with limited resources?
• Learn how taking risks can bring big rewards…
• What metrics should you measure campaigns against and report to senior stakeholders?

Digital Disrupters in Marketing

The relentless march of mobile, Virtual Assistants and AI are fundamentally changing the way consumers and user interact with brands and experiences. This session will look at how these technologies will impact on marketing strategies, brand experiences and customer interactions in the future.

Key Takeaways:

• Understand the key trends concerning brands
• What technology innovations you should be actioning today
• What customer trends are shaping the technology of the future

Search In 2019 

Search is no longer about channel-specific performance. We have been noticing a shift in how our clients and prospects have been approaching their digital marketing. Traditional channel silos are being shunned in favour of a single strategy that hits all users in the customer journey, with business goals and visions being at the heart of it.

Key Takeaways:

• The benefits of a truly integrated digital marketing approach
• Examples of how this approach has benefitted some of our clients
• What you need to do to ensure your business is ready for a cross-channel strategy

Tips and Strategies for Delivering Effective Digital Transformation – Truly Understand your User and Their Online Experience 

Key Takeaways:

• How to maximise commercial opportunities by delivering positive user experiences
• How to gain a competitive edge through superior customer understanding
• How to eliminate the guess-work in what your users want and avoid failure

 

If you’d like to attend #DIGITALMANC18 in Manchester, please register here