The Content Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the content marketing landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions, with The Co-operative Group’s Head of Digital & Social Media, Paul Morris, delivering the opening keynote speech.
When: Tuesday 26th January 2016
Where: The Castlefield Rooms, Manchester, M3 4LZ (Merchant Room)
Time: 9.00am to 1.00pm *Registration between 9.00am-9.30am
Topics:
- The future of content marketing
- Creating the right content strategy that your audience can emotionally engage with
- Content creation for maximising organic search visibility
- How to amplify and promote your content to extend reach and drive conversion
- Tactics for measuring the effectiveness of your content
Who’s Attending?
- Head of Digital & Social – The Co-operative Group
- Head of SEO – M&S
- Head of Content – Matalan Direct
- Content Strategy Editor – MoneySuperMarket
- Head of Digital – JD Willams
- Head of Digital Marketing & Engagement – Bupa
- Multi-Channel Marketing Manager – Home Retail Group
- Head of Third Party Product & Marketing – Home Retail Group
- Head of Content – GettingPersonal
- Group Head of Advertising & Design – William Hill
- SEO Manager – Irwin Mitchell
- Head of SEO – Rentalcars.com
- European Digital Content Manager – Spectrum Brands
- Senior Manager, Marketing Communications – Lloyds Banking Group
- Senior Content Manager – Pets at Home
- Group Head of SEO – The Hut Group
- Marketing Manager – Yorkshire Water
- Ecommerce Manager – Kitbag
- SEO Manager – Shop Direct
- Head of Marketing – Preloved
- Head of SEO – Missguided
- Ecommerce Marketing Manager – Findel Education
- Content Manager – British Council
- Senior Content Editor – Boohoo
- SEO Manager – Autotrader
- Head of SEO – Matalan Direct
- Group Head of Marketing- Benenden
- Head of Search Marketing – Zuto
- Head of University Marketing – University of Manchester
- Customer Engagement & Retention Manager – WageDayAdvance
- Digital Marketing Manager – Traidcraft
- SEO & Content Manager – icelolly
- SEO & Content Executive – Myprotein
- Sportsbook Marketing Manager – William Hill
- Head of Search, Specialist Beauty Division – The Hut Group
- Online Content & Usability Manager – Movitex (Daxon UK)
- SEO Manager – Bupa
- Head of Earned Media – JD Willams
- Digital Marketing Director – Euro Energy Services
Official Partners:
