The Search Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the ‘Search Marketing’ landscape.
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The masterclass will provide delegates with a unique learning experience through a series of engaging roundtable sessions that will deliver invaluable tips, strategies and industry best practice.
When: Tuesday 29th November 2016
Where: Mancunian Suite at Etihad Stadium, Manchester M11 3FF
Time: 9.00am to 1.00pm *Registration between 9.00am-9.30am
Topics:
- Sales before search: Why alternative search engines and ‘renting’ ranking space might be the answer to achieving greater sales.
- The power of data science; understanding audiences & maximising search opportunities
- Second-screen search: How mobile has already replaced desktop
- The UX & SEO Venn: Transforming old tensions into an integrated digital vision
- Earning media coverage, social shares & engagement for next-gen SEO
Delegate Sample:
- Head of SEO, Car Division – Autotrader
- Head of SEO – Matalan Direct
- Head of Digital Marketing – Aldermore Bank
- Digital Marketing Director – Zuto
- Head of Digital Development – Silentnight Group
- Head of Content – Rentalcars.com
- Customer Marketing Director – The Fragrance Shop
- Head of Digital Delivery – Findel Education
- Marketing Director – Shearings Holidays
- Senior Technical SEO Manager – Missguided
- Senior SEO Analyst – BBC
- Senior Search Marketing Analyst – MBNA
- Senior SEO Manager – The Co-operative Group
- Senior Marketing Manager – Argos
- Professor of Marketing – University of Liverpool
Official Partners:
