Timings:
9.00am-9.30am: Registration with fresh tea/coffee & pastries served upon arrival

9.30am-9.40am: Welcome by Chair

9.40am-10.00am: Keynote Address – Mark Shahid, Senior Experience Architect at Sky Betting & Gaming

Shifting Habits Towards a User-Centered Culture
In his talk Mark will address the ways in which the internal UX function at Sky Betting and Gaming has embedded itself firmly into the culture of a traditionally marketing-driven organisation in a deeply competitive industry.

Mark will discuss the methods in with which the Design/UX and Design teams are helping to facilitate the companies’ desire to become “Customer Obsessed” after it grew 51% in the last 12 months. From organisational change and everyday UX “gems” to improving the delivery process, Mark will share an in-depth insight into what worked well and what didn’t.

10.00am-11.00am: Expert Roundtables

11.00am-11.15am: Coffee

11.15am-12.45pm: Expert Roundtables

12.45pm: Close by Chair

*Official Brochure for UX Leaders Masterclass #UXL16