Timings:

9.00am-9.30am: Registration with fresh tea/coffee & pastries served upon arrival

9.30am-9.40am: Welcome by Chair – Luke Freeman, Whitecap Consulting

9.40am-10.00am: Keynote – Nicola Travis, Customer Marketing Director at The Fragrance Shop

Using data for competitive edge has become increasingly complex with a wealth of providers, options, channels, challenges and more and more data in our organizations. How do we start wading through the data lake, stay afloat and focus on progress without sinking?

Nicola will discuss three areas of data and insight with a focus on potential solutions for some of the challenges faced in retail today. This session will put the challenges in context and look at ways to win with cross channel customers, the loyalty landscape and the key measures involved. Using examples from today’s retailers, Nicola will discuss the use of analytics in the business for strong CRM.

10.00am-11.00am: Expert Roundtables

11.00am-11.20am: Coffee Break

11.20am-12.50pm: Expert Roundtables

12.50pm: Close by Chair

[slideshare id=73199736&doc=datainsightleadersmasterclassofficialbrochure-final-170316060804]