Nicola Travis, Customer Marketing Director at The Fragrance Shop (Official Keynote)

As customer marketing director for The Fragrance Shop, Nicola is focused on driving customer acquisition and retention, and has overall responsibility for customer journey and brand positioning, using data & insight alongside a creative vision to positively influence online and in-store metrics.

As part of her remit, Nicola is already planning for expansion into new territories and categories, and is committed to building a strong marketing team to ensure customer marketing focus for the brand.

Steven Lee, Head of Data at Home

Steven has worked at Home for over six years and has significant experience in digital marketing campaigns, search engine optimisation and attribution reporting.

Steven now heads up Home’s hugely successful Data team which specialises in data capture, dashboard reporting and performance analysis for the likes of ASDA, First Bus and HiFX, to name a few.

*Session: Developing better targeting strategies with audience analytics

Ian Harris, CEO & Founder at Search Laboratory

Ian is the founder and CEO of global search engine marketing agency Search Laboratory. For the last nine years his unique scientific and mathematical approach to search engine optimisation and pay-per-click advertising has seen him grow Search Laboratory from a two-man operation to today employing over 150 in-house search specialists and linguists, managing a world-famous client list.

Ian’s career began in programming, which led to him being appointed as CTO for one of the world’s largest web localisation companies. Here he helped companies such as British Airways, IBM and HSBC tap into new overseas markets online. During his time as CTO Ian witnessed many large organisations trying to build search marketing campaigns in multiple languages – either by translating keywords or by using a student intern. Ian wanted to fill the gap in the market for a dedicated multilingual search engine marketing service and subsequently created Search Laboratory in 2005.

*Session: Attribution – Cutting through the hype

Wojciech Bednarz, Data & Insights Senior Strategy Manager at Greenlight

Wojciech has over six years of experience in digital marketing, four of which he has served at Greenlight. During his career at Greenlight, he’s worked on various international clients such as RS Components and Nespresso alongside others. He joined as part of the Client Services team, where he was responsible for delivery of SEO, paid search and display activation campaigns.

He was particularly focused on data-driven strategies which involved advanced analytics, data modelling techniques and manipulating large data sets. In his current role as Data & Insights Senior Strategy Manager, Wojciech is responsible for advancing Greenlight’s Data Science & Audience Insights department, which involves managing the implementation of the DMP technology across the agency to deliver cutting edge audience insights, data-driven attribution models and advanced activation strategies through data analysis.

*Session: Joined-up data to deliver a ‘Single Customer View’

Hannah Kimuyu, Director of Paid Media at Greenlight

Hannah has been working in digital for over sixteen years, twelve of which have been at Greenlight, making her the agency’s longest serving employee after its founders. Her tenure at Greenlight pre-dates Google, as search – particularly paid search – was in its infancy. Having been in digital from the beginning, Hannah has grown with it every step of the way.

A major element in Hannah’s success as a search professional is her historical knowledge and understanding of the way that search has grown over the years, coupled with her extremely specific hands-on experience. Hannah has been a key innovator in diversifying Greenlight’s paid media and data science offering, and her drive for tech innovation has moved the agency towards data science and audience insights targeting, retargeting, display and paid social advertising, at a time when other agencies saw those innovations as a fad. In 2015, Hannah was crowned one of Google’s and IPA’s Search Superstars thanks to her innovation in technology and determination to keeping Greenlight ahead of the curve.

*Session: Joined-up data to deliver a ‘Single Customer View’

Andrew Adkins, Managing Director at GI Insight

Andrew joined GI Insight as Director of Analytics in early 2013 and became Managing Director in 2016. Over the past 20 years, Andrew has developed a strong background in analytics and database marketing techniques, gained through working within data driven and digitally focused businesses such as Acxiom, United Business Media and Findel.

Andrew and the team at GI Insight are focused on delivering actionable consumer insight which enables clients to unlock the power of their data and drive optimised campaigns which maximise ROI.

*Session – Joining the data dots: An insider’s guide to programmatic campaigns

Mark Wilding, Digital Director at GI Insight

Mark has been lucky enough to be part of the digital media revolution since the early days, working with a number of early adopting clients and internet innovators.  Over the years, Mark has been involved in building a number of pioneering digital marketing services businesses, that helped formulate some digital marketing services that are common place today.

As Digital Director, Mark helps GI Insight bring new digital services to market, and has overseen the design and build of our innovative programmatic digital marketing service.

*Session – Joining the data dots: An insider’s guide to programmatic campaigns

Chris Dobson, Director of Consultancy at Aquila Insight

An experienced multi-discipline professional with over 18 years of client side experience across retail, telecommunications, financial services and travel & tourism. Chris has developed and led global teams with a focus on business change, data and customer development, and implemented omni-channel customer lifetime value management utilising a global/local approach.

Prior to joining Aquila Insight in 2016, Chris has previously held senior data strategy roles at Sony, National Express, Capital One, Egg and Boots. Chris has been recently named on the Data IQ top 100 influential business leaders in data for 2017.

*Session – Maximising Performance: Critical factors that enable some data & insight teams to be more successful than others

Neil Carden, Director at Aquila Insight

Neil has been enabling brands to systematically make better, evidence-led decisions for their customers for 20 years.  He has worked in financial services and retail across Europe and the US making sure that the customer is at the heart of decision-making.  His tool of choice is customer data (both big data and wee data).  His focus is creating the engine that transforms data into change for customers at the shelf edge.

Aquila Insight provides cutting edge consulting, analytical and technology solutions to clients like Sony, Tesco Bank and British Airways.

Before joining Aquila Insight last year, Neil was the Insight Director for the Co-operative Group, developing the insight operating model to simplify and speed up the deployment of actionable insight to business decision makers – putting the right nugget of customer insight in front of the right decision maker at the right time.

*Session – Maximising Performance: Critical factors that enable some data & insight teams to be more successful than others

James Bagan, Planner at Home

With a background in media planning, brand strategy and marketing communications gained from working both client side (Nestlé) and agency side (Carat), James now works as a Planner at Home, developing brand and campaign strategies through the creation and use of consumer, product and market insight. His current clients include ASDA, Lottoland and Parkdean Holidays.

*Session: Developing better targeting strategies with audience analytics

Angus Hamilton, Chief Technology Officer at Search Laboratory

Angus is responsible for managing the team that develops Search Laboratory’s pay-per-click bid management system, BidLab, as well as all of Search Laboratory’s other proprietary software. He is also responsible for setting the strategic technical direction of the company, planning and delivering future developments required to support Search Laboratory’s global client portfolio.

Angus has over 20 years’ experience in IT development and management. Before joining Search Laboratory, Angus headed up a team developing legal software in Leeds, where he merged his law degree and passion for developing to build case management software and workflow systems for lawyers.

*Session: Attribution – Cutting through the hype

Luke Freeman, Associate Director at Whitecap Consulting – Official #DLManc17 Chair

Luke is a strategy specialist and Associate Director at Whitecap Consulting, with proven experience of transforming Business Models, Operating Models, and Commercial Performance. He brings the necessary experience, skills, leadership and stakeholder management to deliver outstanding results.

He is an experienced strategy & commercial leader with extensive background including development of: corporate and commercial strategy; target operating model; market evaluation; propositions; strategy & planning processes. Experience of building and leading teams in B2B & B2C, Financial Services and Technology sectors.

Previous roles have included: Head of Strategy at Co-operative Bank; Head of Trading Group Propositions at Co-operative Bank; Head of Commercial at Sage UK. Luke also holds an MBA from Manchester Business School