Paid Social: How to Build a Successful Acquisition Strategy, Leveraging Data, Audiences and Attribution Insights

Key Delegate Takeaways:

• How to structure a full funnel FB campaign
• What specific data sources could be fed into FB/Social outside of lookalike audiences
• How to use tech to better understand attribution and the impact of Social on other digital media

Ecommerce Digital Activation: Executing Full-Funnel Launch Campaigns

Key Delegate Takeaways:

• Review how to profitably activate categories, products and promos across display media, search and social
• Understand the mechanics and metrics to measure success across multiple media types
• We’ll discuss the ecommerce activation framework that ties together marketing, content and merchandising

Why LTV is the New CPA: The Benefits of Customer Lifetime Value Explained

Key Delegate Takeaways:

• In a time of squeezed margins and increased competition, it’s more important than ever for marketers to focus on the full value of their customer acquisition – beyond a single sale.
• Customer lifetime value measurement can provide a view of what your customers are worth to your brand.
• We’ll talk about how marketers can start tracking LTV, with examples of how to build it into your measurement and reporting.

Programmatic Advertising: Affordable Fame

Key Delegate Takeaways:

• Use above the line marketing channels to increase brand awareness and sales while reducing your media spend.
• Enjoy affordable fame by appealing to your targeted audience through a mass medium.
• Develop a cost efficient, top line plan that you can take-away and develop back in the office.

Smarter Targeting with Data Analysis and Audience Segmentation

Key Delegate Takeaways:

• Our research has shown than 3 out of 5 digital marketers are not confident that their campaigns are targeting the right audience – learn how to avoid wasting your budget.
• Where to find valuable audience nuggets hidden in the murk. Using the tools at your disposal to start building more effective campaigns.
• How to plan your strategy around data, putting your audience and their motivations at the heart of everything you do.
• Using automation and data to treat your consumers like an individual in a world of mass targeting.

Utilising the Right Technologies to Drive Paid Media Campaign Effectiveness
Technology has changed the face of paid media over the past 10 years, we explore the key technologies and how businesses can navigate this marketplace to improve their paid media campaigns.

Key Delegate Takeaways:

• Learn more about the technologies that have advanced paid media
• Understand the benefits of single stack technology in paid media
• Identify the right questions to ask when procuring technology

The Incentives Under the Surface: An Economist’s Review of Paid Media & Digital (Keynote)
The session will explore the hidden incentives that influence our industry, your people and your customers. The keynote will provide delegates with an alternative lens to evaluate their marketing environment. Understanding the incentives at play leads to better outcomes and less surprises.

Key Delegate Takeaways:

• First principles of microeconomics – how an economist thinks about marketing
• Why customers buy stuff – differences between what they say and what they do
• Agency / media owner motivations – what makes them tick and how to get the most out of them
• Choosing the right KPIs – the side effects of your measurement decisions
• Creating strong internal marketing cultures – what you can do today

View Official Event Brochure (Below)

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