At our recent Digital Content Leaders Masterclass, which took place on 16th January at the Museum of Science and Industry in Manchester, many of the UK’s biggest brands and agencies came together to share their thinking and experience on the state of play within the content marketing landscape.
The half-day event, which was the tenth in the popular Marketing Masterclass Series, opened-up with the official keynote by Tunafish Media’s Sam Jones, who shared with delegates his thoughts and experience on Creating Social Content for Brand and Personal Engagement.
The session looked at how marketers and brands can effectively create content and manage their online channels successfully to raise brand awareness and drive greater levels of online engagement.
Following the keynote, delegates took part in a series of engaging roundtable sessions, which were led by our industry leaders from Wavemaker, Harvest Digital, Digitaloft, TMC Strategic Communications, Search Laboratory and Bring Digital – all addressing the current and future hot issues within content marketing.
The masterclass was attending by a record number of delegates, and we’re delighted that the post-event survey ALSO revealed our highest delegate satisfaction score, which was based on the overall learning experience.
Delegates on the day included: PZ Cussons, Kelloggs, ao.com, Sky Betting & Gaming, Missguided, N Brown Group, SCS Sofas, TravelSupermarket, Rentalcars, Virgin Money, Shop Direct, The Co-op, Matalan, Pets at Home, Plusnet, Bupa, npower and many more of the North’s finest. We’ve added a few of our delegate reviews below, and also included the official showreel.
“Very interactive sessions. Good mix of experiences around the table from delegates who were able to pitch in with experience sharing from different sectors.” Head of Content at Autotrader
“The Digital Content Leaders masterclass gives content and marketing professionals the opportunity to network, share knowledge, opportunities and challenges in an ever evolving digital landscape. The event helped me look at content creation from different perspectives and helped me understand what the industry should anticipate in the future with new innovations and trends. It’s also a great way to meet like-minded people in a relaxed setting.” Senior Content Manager at ao.com
“Great bite-sized sessions to gather ideas.” Head of Digital Development at Silentnight Group
We’d like to thank all our delegates and industry partners for supporting the masterclass. The event was produced by the Marketing Masterclass Series in association with Wavemaker, Harvest Digital, TMC Strategic Communications, Digitaloft, Search Laboratory, Bring Digital, theEword, Tunafish Media and Forward Role Recruitment.
We’ll be announcing details very soon about our next event, so please follow all our social channels to stay up-to-date with all the latest developments.