Why Book On-Demand?

1. Own a Digital Superchats’ event of your choice for just £99  (Access to uncut video recording)
2. Watch anytime/anywhere and even distribute the video session across your digital teams
3. Watch, listen & learn from our industry speakers…examining the big issues in digital marketing

Book & Own Your On-Demand Event

Digital Superchats #12 – Digital Strategy & Performance (£99)
Tuesday 30th January 2024 (Duration 111 Minutes)

The Talks:

1. Growth Dynamics: Plotting the Path to Genuine Business Performance 
   
2. Why Only Focusing on the Short Term Will Ultimately Kill Your Brand
   
3. The Role of Digital PR in 2024: Key Challenges & Opportunities
   
4. Future-Proofing your Digital Strategy: The Roadmap to Digital Maturity
   

Speakers:

Talk 1. Claire Elsworth, Strategy Director at Impression
Talk 2. Andrew Mirzai, Senior Digital Strategist at connective3
Talk 3. Amy Irvine, Digital PR Director at Digitaloft
Talk 4. Neil Rodley, Digital Strategist at Search Laboratory

Digital Superchats #11 – SEO Strategy & Performance (£99)
Tuesday 24th October 2023 (Duration 115 Minutes)

The Talks:

1. Future-Proofing your SEO Strategy: Unlocking the Opportunities of Generative AI
2. Brand vs Non-Brand Traffic: Why You Don’t Want To Miss Out On Either
3. How to Reduce your Reliance on Paid Search with SEO
4. The Missing E: How to Demonstrate First-Hand Experience in Your E-E-A-T Strategy

Speakers:

Talk 1. James Bentham, Head of SEO at Search Laboratory 
Talk 2. Ben Garry, SEO Lead at Impression 
Talk 3. Paul Norris, Organic Director at Journey Further 
Talk 4. Olivia Day, SEO Lead at Digitaloft 

Digital Superchats #10 – AI & Digital Strategy (£99)
Tuesday 4th July 2023 (Duration 124 Minutes)

 

The Talks:

1. Unlocking Efficiency with AI and Automation
2. Ensuring Your AI SEO Strategy Doesn’t Fall Foul of Google
3. The Future of AI in Global Content Creation and SEO: Opportunities and Risks
4. AI in PPC: Humans vs Machines

Speakers:

Talk 1. Katie Barnard, SEO Strategist at Impression
Talk 2. Dan Taylor, Head of Technical SEO at SALT.agency
Talk 3. Martin Calvert, Marketing Director at ICS-digital
Talk 4. Will Levitt, Group Head of Paid Media at connective3

Digital Superchats #9 – SEO Strategy (£99)
Tuesday 14th March 2023 (Duration 119 Minutes)

The Talks:

1. Formulating and Creating a Scalable Content Strategy
2. Harnessing Power from Google’s Free Tools
3. SEO Prioritisation: Knowing Where to Focus Efforts for Maximum Impact
4. Why Content Should be the Cornerstone of your Cross-Channel Strategy

Speakers:

Talk 1.Luke O’Leary, VP Media Strategy & Operations, NP Digital UK
Talk 2. Charlie Norledge, Head of SEO Performance at Impression
Talk 3. James Brockbank, Founder & MD at Digitaloft
Talk 4. Hannah Brady, Senior Content Strategist at connective3

Digital Superchats #8 – Digital Strategy & Performance (£99)
Tuesday 8th November 2022 (Duration 113 Minutes)

The Talks:

1. Accelerating Digital Marketing Performance in 2023
2. Insights Tools to Supercharge your Strategy
3. Using Cross Channel Data & Audience Insights to Ensure the Whole Works Better Than the Sum of its Parts
4. Why Content is the Most Integral & Overlooked Element of your Marketing Strategy

Speakers:

Talk 1. Dan Peden, Strategy & Product Director at Journey Further
Talk 2. Isabella Smith, Digital Strategy Consultant at Impression
Talk 3. Claire Stanley-Manock, Paid Media Director at connective3
Talk 4. Daisy Wolfenden, MD at Wolfenden

Digital Superchats #7 – Creative SEO (£99)
Tuesday 19th July 2022 (Duration 112 Minutes)

Key Topics:

• How to ensure creativity is at the core of your SEO strategy
• Understanding why more creative, unique content drives better results
• How to build a website’s authority & brand awareness for search and beyond
• How to use divergent thinking to enhance your organic strategies
• The tools you can use to get started with tracking the brand impact of your SEO activity
• Unlock the next phase of SEO growth by thinking about brand
• The process for ideating & identifying opportunities to add value to your search strategy

Speakers:

Talk 1. Daniel Liddle, SEO Lead at Impression
Talk 2. Rosa Mitchell, Head of Digital PR at connective3
Talk 3. Thierry Ngutegure, Head of Insight at Journey Further
Talk 4. Katie Swann, Campaign Manager at Digitaloft

Digital Superchats #6 – SEO (£99)
Tuesday 19th April 2022 (Duration 83 Minutes)

Key Topics:

• How to leverage machine learning to outsmart the competition
• Utilising the right cross-channel data & insight to inform search strategy
• Why Google’s use of natural language understanding means relevancy is ever more important
• How high quality, brand-led coverage and links can drive much more than just SEO rankings
• Integrating social and digital PR to drive online performance and search visibility
• Key tactics and strategies that are driving SEO success right now

Speakers:

Talk 1. Beth Nunnington, PR Director at Journey Further
Talk 2. David White, Content Marketing Director at connective3
Talk 3. James Brockbank, Managing Director & Founder at Digitaloft

Digital Superchats #5 – Digital Content (£99)
Tuesday 30th November 2021 (Duration 93 Minutes)

Key Topics:

• How to plan, create and amplify your digital content
• Strategies to make your content go further, drive traffic and increase conversions
• How to create newsworthy content
• Building digital content campaigns that are built to last in an everchanging world
• Engaging with the right internal stakeholders to get creative content campaigns implemented
• Real-life examples of content campaigns from a range of vertical markets that have driven ROI

Speakers:

Talk 1. Jennifer Grey, Digital PR Performance Director at Greenlight
Talk 2. Rosa Mitchell, Head of Digital PR at connective3
Talk 3. James Roach, Head of Content & Creative at Croud

Digital Superchats #4 – Conversion Rate Optimisation (£99)
Tuesday 5th October 2021 (Duration 83 Minutes)

Key Topics:

• The future of CRO
• The psychology of selling: Why brands need to humanise CRO
• How user behaviour has changed due to the pandemic
• How to apply audience insights into your experimentation strategy
• An understanding of the most powerful tool in the CRO toolkit
• Ideas and guidance for tracking important user behaviours

Speakers:

Talk 1. Chris Ford, Head of CRO at Croud
Talk 2. Rachel Harrison, CRO & UX Manager at connective3
Talk 3. Michael Weir, Head of Behavioural Research at Jaywing