Dan Taylor, Head of Technical SEO at SALT.agency

Dan Taylor is a seasoned search engine optimization and demand generation professional. Having consulted with more than 200 companies, ranging from independents and SMEs to Fortune 50s, he has more than a decade of experience driving successful technical SEO projects and high-performing growth strategies.

In 2018, Dan won the inaugural peer- judged innovation and research grant, funded by Moz and presented in Boston MA at the TechSEO Boost Conference.

Katie Barnard, SEO Strategist at Impression

Katie is an enthusiast across all things SEO, AI and Automation. She is currently helping market-leading brands such as The Access Group and Queensmith to devise and deliver organic growth strategies.

With four years of hands-on SEO experience, she enjoys deep diving into keyword research, performing technical audits and problem-solving particularly demanding SEO challenges. Her day-to-day also comprises writing engaging content that entices, converts and ranks well in the SERPs.

Will Levitt, Group Head of Paid Media at connective3

Will has previously worked at Brass and Google, and drives performance for leading ecommerce brands in his role as Group Head of Paid Search at connective3. He is experienced in all parts of paid media, specialising in paid search and programmatic, and has played an instrumental role in the growth of connective3’s PPC team since the agency launch in 2019.

 

Martin Calvert, Marketing Director at ICS-digital

Martin is Marketing Director at ICS-digital – Martin frequently speaks and writes about marketing best practice in highly regulated sectors defined by fierce SEO competition, and spearheads the ICS: Everything Digital podcast on Apple and Spotify.

Focusing on actionable information, Martin draws on experience in professional services organisations, his digital agency background and especially his time at ICS, which covers campaigns in 100+ languages and dozens of countries.

Rick Guttridge, Founder & MD at Smoking Gun (Official Master of Ceremonies)

With over 20 years of agency experience under his belt, Rick has worked on some of the biggest brand names in the world achieving front page client coverage on titles as diverse as the Guardian and Daily Star, major features on BBC peak shows and had clients trending on social channels.

Obsessed with proving the impact strategic PR can have on an organisation, his agency’s name embodies the search to find the irrefutable proof of success and he banned AVE in his team’s reporting some years ahead of the CIPR and PRCA’s stances.

He’s also passionate about business having a positive impact on society and on top of reduced rates for not for profits, a minimum of 1% of profit is given to charity every year. Having started out working in a full-service agency, he takes a holistic view of PR and its place in the marketing mix. This approach has proven invaluable as the media landscape has evolved at a rapid pace in recent years and he has embraced the opportunities created by new social media channels and the further convergence of PR and other disciplines such as SEO to build and defend reputations for.