Claire Elsworth, Strategy Director at Impression
Claire has over 15 years of experience working across multiple marketing specialisms including media, creative, brand and performance. Around 5 years ago she turned her focus to working out how marketers break free of siloed brand vs performance thinking and work towards a harmonious approach to growth.
Claire’s talk at Digital Superchats #12: Growth Dynamics – Plotting the Path to Genuine Business Performance Through Digital Marketing
Andrew Mirzai, Senior Digital Strategist at connective3
Andrew has successfully delivered growth across some of the UK’s biggest brands, covering a huge range of sectors. With a blend of analytical, creative and strategic skills, Andrew is passionate about aligning your marketing strategy with your business objectives to deliver true performance.
Andrew’s talk at Digital Superchats #12: Why Only Focusing on the Short Term Will Ultimately Kill Your Brand
Amy Irvine, Digital PR Director at Digitaloft
Amy heads up the Digitaloft digital PR team, bringing both her traditional and digital PR expertise to the table. Amy is key in driving the agency’s link acquisition efforts forward through connected innovative digital strategies that work hard to meet our client’s business goals.
Amy’s talk at Digital Superchats #12: The Role of Digital PR in 2024: Key Challenges & Opportunities
Neil Rodley, Digital Strategist at Search Laboratory
Neil is an experienced digital strategist with over seven years of experience in PPC and a proven track record of working with a variety of B2b and B2c industry-leading clients. He now helps to lead and implement their digital strategies and make sure their marketing outcomes align with their top-level business objectives.
Neil’s talk at Digital Superchats #12: Future-Proofing your Digital Strategy: The Roadmap to Digital Maturity
Rick Guttridge, Founder & MD at Smoking Gun (Official Master of Ceremonies)
With over 20 years of agency experience under his belt, Rick has worked on some of the biggest brand names in the world achieving front page client coverage on titles as diverse as the Guardian and Daily Star, major features on BBC peak shows and had clients trending on social channels.
Obsessed with proving the impact strategic PR can have on an organisation, his agency’s name embodies the search to find the irrefutable proof of success and he banned AVE in his team’s reporting some years ahead of the CIPR and PRCA’s stances.
He’s also passionate about business having a positive impact on society and on top of reduced rates for not for profits, a minimum of 1% of profit is given to charity every year. Having started out working in a full-service agency, he takes a holistic view of PR and its place in the marketing mix. This approach has proven invaluable as the media landscape has evolved at a rapid pace in recent years and he has embraced the opportunities created by new social media channels and the further convergence of PR and other disciplines such as SEO to build and defend reputations for.
