Michael Weir, Head of Behavioural Science at Impression

Mike has worked in digital design for 10+ years, working at both specialist and full-service integrated agencies. He has experience working alongside market-leading brands such as HSBC, Pretty Little Thing and Norse Atlantic Airways.

Currently working as a Head of Behavioural Science, he leads Impression’s Digital Experience offering which intertwines CRO, CRM and Media Solutions, encompassing experimentation, research, UX design, marketing automation and customer experience. In addition to this, he’s currently undertaking a PhD at MMU to better understand how commerce interfaces instil motivation at the brain level.

Mike’s talk: Maximising your Marketing Effectiveness with Experimentation 

Amanda Walls, Director – Head of SEO at Cedarwood Digital

Amanda Walls is the founder and Director of Cedarwood Digital, an award-winning Digital Marketing agency specialising in SEO, PPC and Digital PR.

With 15 years of Digital Marketing experience under her belt, Amanda founded the agency eight years ago which was recently named Best Small Integrated Agency at the European Search Awards 2023 and Best Small PPC Agency at the UK Search Awards 2023.

Her talks and digital expertise have been showcased at events including Brighton SEO, Digital DNA, MissingLink LIVE, Sheffield DM, SME 2019, Salford SEO, Natwest Content LIVE, Get Online Week, Retail Right, Cardiff Business Expo, Digital Lancashire and the Digital Shift Summit.

Amanda’s talk: Boosting SEO Effectiveness with Low Cost, High Return Digital PR Campaigns

Tom Walkden, Media Strategy Director – idhl Performance, part of idhl

As Media Strategy Director at idhl, Tom is a seasoned expert in digital marketing and paid media strategies. With a wealth of experience in paid search (PPC), programmatic advertising, and social media advertising, Tom has a proven track record of delivering outstanding results for his clients.

Tom’s journey in the digital marketing world has been marked by innovative campaigns, data-driven approaches and a relentless pursuit of excellence. His deep understanding of the ever-evolving digital landscape, coupled with his creative flair, has enabled him to stay ahead of the curve and drive tangible business outcomes for his clients.

Outside of the digital world, Tom is an avid fan of sci-fi epics, enjoys immersing himself in the world of fantasy RPGs, and likes spending his time with his spaniel, Parker. With his passion for storytelling and his flair for strategic thinking, Tom brings a unique blend of creativity and analytical prowess.

Tom’s talk: Reaching your Audience Outside of Search and Social (Programmatic)

Rosa Mitchell, Director at connective3

With over ten years’ experience in digital PR and content creation, as Business Director, Rosa oversees connective3’s Manchester office, managing a large team of creative professionals. In her career, Rosa has worked across a variety of different projects, from stand-alone campaigns to long-term strategic roadmaps, for brands including Nike, Manchester Metropolitan University, Stena Line, and Ann Summers.

She combines her analytical skills with her love of creativity to create concepts that work for many industries, including e-commerce, finance, law, and travel.

Rosa’s talk : How a Fully Connected Approach Will Supercharge Your Business Performance

Jamie Pollard, Impression (Official Master of Ceremonies)

Jamie is a growth specialist who loves to understand the key strategic and industry challenges that brands face across the digital space. In his role at Impression, Jamie works alongside a number of  strategic and channel leaders to ensure delivery of solutions and partnerships that deliver successful outcomes and drive growth for those brands.

Jamie has worked for a number of reputable fast-growth agencies such as Journey Further and now Impression (Campaigns Performance Agency of the Year) who are aiming to change the performance marketing space by being a true force in delivering change for good.