Talk.1 Maximising your Marketing Effectiveness with Experimentation
Michael Weir, Head of Behavioural Science at Impression
In today’s landscape, price-sensitive buyers are becoming less brand loyal and advertisers are having to work harder to capture and convert customers. On top of this, marketing budgets are under scrutiny with the pressure to justify spend and demonstrate ROI increasing.
In this talk, you’ll learn how you can drive more value from your existing website traffic by leveraging psychology and behavioural science principles. Mike’s advice will help you optimise your budget allocation and make informed decisions based on data and insights, not guesswork.
Key Delegate Takeaways:
- How to better understand your audience and earn their trust
- Five practical tactics to motivate, engage, and influence your audience
- How to conduct experiments to prove or disprove thoughts and opinions
Talk 2. Boosting SEO Effectiveness with Low Cost, High Return Digital PR Campaigns
Amanda Walls, Director – Head of SEO at Cedarwood Digital
As marketing budgets are becoming increasingly tighter and we are continually looking to drive a stronger ROAS from channels such as SEO, efficiency and effectiveness of this channel has never been more important.
In this talk you’ll learn how effective digital PR can play an important role in improving your SEO and how with the right approach including clever use of available resources, free online tools and the right know-how you can create super-effective digital PR campaigns which will drive a solid ROAS without breaking the bank.
Key Delegate Takeaways:
- How digital PR plays an important role in SEO effectiveness and growth
- Top tips and approaches to drive effective digital PR campaigns at a low cost
- How to combine your on-site SEO and digital PR budgets to increase effectiveness and drive win/win successes for both teams
Talk 3. Supercharging your Business Performance with a Fully Connected Approach
Rosa Mitchell, Director at connective3
We all know how important individual marketing channels are, when you are looking to build your brand, attract new customers or increase sales. However, in today’s landscape, where consumers have multiple touchpoints and complex buying journeys, a fully connected approach is the best way to supercharge your business performance, when done right.
In this talk, you’ll learn how to utilise a number of different marketing channels across your marketing campaigns, including organic strategies, paid marketing, influencer marketing and social media. This will be supported by a number of examples where a multi-channel approach has worked well across high-profile brands.
Key Delegate Takeaways:
- How to understand your marketing goals and what channels will best meet your needs
- Top tips on how to use a multi-channel approach, optimising your marketing as best as possible
- Examples of how this has worked for a number of high-profile clients
Talk 4. Navigating Beyond Search and Social: Unleashing Programmatic’s Potential
Tom Walkden, Media Strategy Director – idhl Performance, part of idhl
In a digital ecosystem where consumer attention spans are fragmented across various platforms, finding innovative ways to capture and engage your audience is paramount. Programmatic advertising emerges as a powerful tool, enabling marketers to exceed the limitations of traditional search and social channels. Join Tom Walkden, Media Strategy Director at idhl Performance, as he explores the expansive capabilities of programmatic advertising in crafting dynamic, data-driven marketing strategies that resonate with diverse audiences.
This session will provide a deep dive into the strategic application of programmatic technology, highlighting its role in achieving a comprehensive and cohesive digital presence. Tom will share expert insights on navigating the programmatic landscape, from identifying untapped audience segments to deploying personalised, impactful campaigns that drive meaningful interactions and conversions.
Key Delegate Takeaways:
- Expanding reach beyond conventional channels
- Data-driven personalisation and precision targeting
- Maximising campaign performance and ROI
