Petar Jovetic, Organic Director at Impression

Petar is the Organic Director at Impression, overseeing the SEO and digital PR departments. As an experienced organic marketer, Petar has worked with hundreds of online businesses, helping them improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience. These have included a mix of growing brands to larger, more established businesses nationally and internationally.

Pete works closely with his team of Heads of Departments to continue improving Impression’s organic product offering. He also works within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.

📢 Petar’s talk: ComplE-E-A-T: Expanding the SEO Principle with Additional User Considerations

James Brockbank, MD & Founder at Digitaloft

James Brockbank is an experienced SEO professional and is the Managing Director & Founder at Digitaloft, a UK-based agency, and an experienced specialist in content-first SEO and digital PR.

With more than 14 years of experience in SEO, spanning both the technical and creative sides of the industry, and having spent the last nine years growing an agency at the forefront of the digital PR and content-led SEO space, James offers valuable insights into proven tactics and advocates for the importance of building a positive agency culture.

James has previously spoken at or written for events and publications including SMX, BrightonSEO, Pubcon, WordCamp, State of Search, Search Engine Journal, Search Engine Land and Semrush.

📢 James’ talk: Link Relevance: How To Measure It & Make Sure Google Doesn’t Ignore The Links You’re Earning

Amanda Walls, Director – Head of SEO at Cedarwood Digital

Amanda Walls is the founder and Director of Cedarwood Digital, an award-winning Digital Marketing agency specialising in SEO, PPC and Digital PR.

With 15 years of Digital Marketing experience under her belt, Amanda founded the agency eight years ago which was recently named Best Small Integrated Agency at the European Search Awards 2023 and Best Small PPC Agency at the UK Search Awards 2023.

Her talks and digital expertise have been showcased at events including Brighton SEO, Digital DNA, MissingLink LIVE, Sheffield DM, SME 2019, Salford SEO, Natwest Content LIVE, Get Online Week, Retail Right, Cardiff Business Expo, Digital Lancashire and the Digital Shift Summit.

📢 Amanda’s talk: SEO For YMYL Websites

Stephanie Finch, Digital PR Director at Propellernet

Stephanie Finch is a Digital PR Director at Propellernet, helping to get brands front of mind and top of Google.  With over ten years’ experience in the Digital PR industry she has worked closely with in-house PR teams at both challenger-brands and major UK brands such as Waitrose, Premier Inn and Auto Trader.

📢 Steph’s talk: Digital PR Is Difficult: How To Achieve SEO Success In 2024

Rick Guttridge, Founder & MD at Smoking Gun (Official Master of Ceremonies)

With over 20 years of agency experience under his belt, Rick has worked on some of the biggest brand names in the world achieving front page client coverage on titles as diverse as the Guardian and Daily Star, major features on BBC peak shows and had clients trending on social channels.

Obsessed with proving the impact strategic PR can have on an organisation, his agency’s name embodies the search to find the irrefutable proof of success and he banned AVE in his team’s reporting some years ahead of the CIPR and PRCA’s stances.

He’s also passionate about business having a positive impact on society and on top of reduced rates for not for profits, a minimum of 1% of profit is given to charity every year. Having started out working in a full-service agency, he takes a holistic view of PR and its place in the marketing mix. This approach has proven invaluable as the media landscape has evolved at a rapid pace in recent years and he has embraced the opportunities created by new social media channels and the further convergence of PR and other disciplines such as SEO to build and defend reputations for.