Talk. How a Media Mix Model Can Prove and Improve your Paid Media Performance
📢 Sam Cooper, Paid Media Consultant at Impression

Using real examples, Sam’s talk will explore what a Media Mix Model actually outputs, what insights you can derive from these outputs, and how they can inform short- and long-term strategic planning as well as drive your paid media performance.

You’ll learn how MMMs work without going into too much deep technical detail. The focus will squarely be on the actionable value of an MMM for marketing and finance teams, and why undertaking one is an important consideration for your business in the near future.

We’ll close things off with a quick look at why some of the AI-led MMM solutions on the market might not be the ideal pick, and why it’s really important to have a transparent, explicable model with statistical integrity.

Key Delegate Takeaways:

1. 1. Understand the fundamentals of how an MMM works, and what it can give you.
   2. See how a model can inform media strategy and lead directly to marketing actions that improve performance, with examples.
   3. Get a sense of the importance of undertaking this kind of work properly, and whether it’s the right choice for you/your client.

*Further sessions to be added