Louise Parker, Head of Digital PR at Impression

As Joint Head of Digital PR, Louise began her career in traditional PR agencies before transitioning in-house at major fashion brands, eventually joining Propellernet in 2015.

Louise is well known in the industry for her niche TikTok content, which provided light relief to the digital PR community during lockdown. She is also the co-host of the top 40 charting Digital PR Podcast.

📢 Louise’s talk – Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy

Will Waldron, UK Digital PR Manager at Connective3

Starting out in music PR, and now with over ten years’ experience in traditional and digital PR, Will is the UK PR Manager at Connective3, overseeing the strategy and delivery of PR activity with a team of 12.

Working with brands such as Ocado, Adobe, thortful and more, Will covers both B2C and B2B outreach, with a specific focus on organic and SEO performance.

Covering new business, marketing, and managing the UK PR team, Will is also experienced in technical PR and delivers award-winning campaigns for his clients.

📢 Will’s talk – TBC

Emma Carstairs, Senior Digital PR Strategist at Impression

Emma is a Digital PR Strategist at Impression, drawing from her four-year background in both agency and in-house settings. Her background extends across the realms of both traditional and digital PR, which she utilises throughout her clients PR strategies. Emma’s passion lies in catering to luxury consumer brands, where she thrives on implementing reactive strategies to position her clients as credible experts in their industry fields.

Notably, her approach has led her clients to secure coverage in renowned national and lifestyle publications. Some of the publications include The Independent, The Telegraph, Glamour, Cosmopolitan, Hello magazine, and more.

📢 Emma’s talk – Capturing Your Customer’s Pain Points to Build Brand & Drive Organic Performance

* Note: Further speakers will be added soon…