Talk.  Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy
📢 Louise Parker, Joint Head of Digital PR  at Propellernet

Everyone wants to know how to get their brand or client to appear more in LLM search results and we feel that digital PR is going to be play a big part in this – in fact it already is.

We’ll lift the lid on how we’re approaching ‘GEO’ (AI SEO) using simple tweaks to our digital PR activity.

                                                                                                                                                                                                               

Key Delegate Takeaways:                                                                                    

1. 1. Top level understanding of how LLMs give their results
   2. How digital pr can influence these results
   3. How you can improve your digital pr strategy based on this

Talk. Building More Than Just Links; How to Make Sure your Link Building Strategies Drive Success by Aligning Digital PR, SEO and Content 
📢 Will Waldron – UK PR Manager, Connective3

Digital PR measurement can often mean a focus on hitting link numbers, rather than looking at the wider impact of our campaigns on other channels. This is of course important, but a connected approach to organic progress with digital PR, SEO and content is the driving force for online authority.

In this talk Will is going to demonstrate the importance of thinking beyond links, and how to think like a marketer through different channels, maximising your PR potential to drive business goals and revenue, whether that’s B2C, B2B, brand activations, digital or traditional.

Key Delegate Takeaways:                                                                                    

1. 1. An in depth look into how to make your PR output go further
   2. How to incorporate different channels into your PR strategies
   3. What success actually looks like in digital PR

Talk. Capturing Your Customer’s Pain Points to Build Brand & Drive Organic Performance
📢 Emma Carstairs, Senior Digital PR Strategist at Impression

Emma will cover what’s needed to understand your customer and how this is distilled into an effective PR strategy.

She’ll cover the essential components needed to earn relevant press coverage and links, which will drive organic impact and build brand affinity with the target customer.

 

 

Key Delegate Takeaways: 

1. 1. Understand the process of customer understanding and how to ensure relevance.
   2. The essentials needed to create a story that impacts brand and earns coverage.
   3. The one thing you can implement now to immediately understand your customer and leverage to drive organic impact.

Talk.  Put On your Thinking Cap(s): Six Hats to Inspire Digital PR Ideas  
📢 Sarah-Jayne Taylorson, Senior Digital PR Manager at Cedarwood Digital

Learn how to use Edward de Bono’s Six Thinking Hats as a simple but powerful way to approach critical thinking. Each hat represents a different perspective—like the Yellow Hat for optimism, the White Hat for facts and data, and the Red Hat for emotion and intuition. Using this framework is a game-changer for coming up with strong digital PR campaign ideas that build links and boost SEO.

Key Delegate Takeaways

1. 1. Learn to identify your own thinking style including your strengths and weaknesses.
   2. Identify how to make the most of different strengths in group ideation.
   3. Use critical thinking concepts to stress-test your ideas, refine concepts, and create campaigns that really deliver.

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