Digital PR That Drives Real Business Value
David White, Content Marketing Director at connective3
Digital PR should be about more than just vanity metrics. In this presentation David will share how to deliver digital PR strategies that drive both paid and organic performance and more than ‘just links’.
Key Delegate Takeaways:
- Find out how to deliver digital PR activity that drives your business metrics, and achieve relevant links and coverage by leveraging your existing activity to greater effect
- How to identify opportunities for brand building and newsjacking
- How ‘Strategic Creativity’ can be applied to drive PR performance and deliver business changing results.
Look Over Links: Why Brands Should Fixate on Reputation Over Link Building
Rick Guttridge MD at Smoking Gun
Key Delegate takeaways:
- The value of a reputation first approach for long term success
- Dangers of off brand link building campaigns
- Simple and cost-effective ways to manage and measure your reputation
The Real Reasons Why Your Latest Digital PR Campaign Had No Impact on SEO Performance
James Brockbank, Managing Director & Founder at Digitaloft
This session will walk through the common reasons why the links earned with digital PR might not noticeably impact your organic visibility. And, more importantly, how you can rethink your strategy to maximise the results you see from your campaigns.
Key Delegate Takeaways:
- Common reasons why campaigns might not deliver the results you’re expecting and how to avoid this
- How to fully integrate digital PR into your SEO strategy
- Proven ways to make your campaigns work harder across your entire marketing strategy
REGISTER TO ATTEND DIGITAL SUPERCHATS #2 (DIGITAL PR EDITION)