David White, Content Marketing Director at connective3
David has led PR and outreach strategies for some of the globe’s biggest brands. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to our clients’ bottom line.
Rick Guttridge, Managing Director at Smoking Gun
With around 20 years of agency experience under his belt, Rick has worked on some of the biggest brand names in the world achieving front page client coverage on titles as diverse as the Guardian and Daily Star, major features on BBC peak shows and had clients trending on social channels.
Having started out working in a full-service agency, he takes a holistic view of PR and its place in the marketing mix. This approach has proven invaluable as the media landscape has evolved at a rapid pace in recent years and he has embraced the opportunities created by the new social media channels and further convergence of PR and other disciplines such as SEO and social media.
After a period as MD of in a consumer specialist agency, he set up his own venture, Smoking Gun PR in January 2010 with wife Vanessa where they set about proving the impact strategic PR can have on an organisation. Banning AVE (some years ahead of the CIPR and PRCA).
James Brockbank, Managing Director & Founder at Digitaloft
With a career in organic search and content marketing spanning more than ten years, James has led content, search and link acquisition strategies for a wealth of brands in competitive sectors including finance, travel, automotive and eCommerce.
James is a regular speaker at leading search marketing conferences with previous and planned sessions at the likes of BrightonSEO, Pubcon, Ungagged, YoastCon and Learn Inbound, as well as writing for publications including Search Engine Journal and Search Engine Wach.