Talk 1. Relevance and the Importance of Keeping in your Lane
Malcolm Slade, Director of SEO at CreativeRace

Outside of making profit, Google’s main goal still remains to serve the most relevant results to its users. This is never going to change. What is changing rapidly is the way in which Google actually qualifies something as being relevant. In this talk Malcolm will discuss ways in which Google works to assess a webpage and how to embed relevance in everything we do from on-page to digital PR.

Key Delegate Takeaways:

1. How to check your content is relevant
2. How to broach the subject of relevance when questioning your agency partners
3. How best to handle growth into areas not necessarily relevant to your main offering

Talk 2. How to Measure the Impact of your SEO Performance and Why it Matters
JJ Grice, Organic Performance Director at connective3

In this talk connective3’s Organic Performance Director JJ Grice will run through how you can drive your SEO performance and demonstrate ROI from your strategy. He’ll discuss how you can adapt your focus to move beyond channel specific marketing, and to focus on your broader digital marketing strategy.

This holistic approach to digital strategy allows you to easily spot quick wins, which can have transformative effects upon your overall performance, crucial for helping to drive long term growth for your brand.

Key Delegate Takeaways:

1. How to prove and drive real ROI from your SEO activity
2. How to look beyond one tactic and drive results holistically
3. How to constantly spot quick wins and why they matter for long term growth

Talk 3. Google’s Recent Updates and How your Business Should React
Jamie Faulkner, Head of SEO at Greenlight

There has been a flurry of Google updates and announcements over the past 12 months, all of which have the potential to impact your business. The most significant being the delayed Page Experience update which is now due to roll out from mid-June.

In this talk, Greenlight’s Head of SEO Jamie Faulkner will take you through three major Google updates, what they mean for your business, and how you should be preparing for them.

Key Delegate Takeaways:

1. What you need to know about the Core Web Vitals site speed and UX metrics that will form part of the Page Experience update
2. How the Passage Indexing update will change the way we think about on-page content
3. How Google will be using AI to help drive better, more helpful search results with Multitask Unified Model (MUM)

Related Content:

Digital Superchats #3 (SEO)
Register to Attend Digital Superchats #3 (SEO)
Lead a Future Digital Superchat Session

Produced by Marketing Masterclass Series in association with