Talk 1. Newsworthy Content: The Secret Sauce When it Comes to Conversions                  Jennifer Grey, Digital PR Performance Director, Greenlight

It’s not new that creating newsworthy content is key when it comes to driving traffic to your site and boosting conversions. But how do you create content that will be impactful for the reader, enhance your SEO, and get media pickup?

In this talk, Greenlight’s Digital PR Performance Director, Jennifer Grey, will take you through the process of creating newsworthy content; from planning your piece, to amplifying it through digital PR.

Key Delegate Takeaways:

1. What is making news and why it shouldn’t always be about your brand
2. How to plan your content and the importance of an agile strategy
3. Strategies to make your content go further, drive traffic and increase conversions

Talk 2. Creating Digital Content PR Strategies to Navigate the Ever-Changing News Agenda David White, Content Marketing Director at connective3

You have planned a campaign, prepared all the creatives, built your media lists for outreach and you’re ready for launch – but what do you do when the news agenda suddenly changes? From Global Pandemics to high profile deaths and natural disasters, the media is subject to constant change based on current affairs.

If you can’t pivot at the last minute then you could find yourselves out of pocket, with no results to show for it, so what can you do to prevent this?

Key Delegate Takeaways:

1. How to create campaigns that are built to last, and can move with the changing news agenda
2. Real-life examples of how this works across a number of verticals
3. Using digital content campaigns to drive ROI and results

Talk 3. Digital Content Campaigns: Practical Tips on How to Get Campaigns Completed and Out the Door
James Roach, Head of Content & Creative at Croud

We all know that newsworthy and useful content is key to a Digital PR campaign working, but this is just half the battle. Getting buy-in internally can be a struggle, and a less than optimal production process can kill any idea in its tracks.

In this talk, James  will talk you through his process for making sure your digital content campaign operational process is set up for success.

Key Delegate Takeaways:

1. Understand which internal key decision-makers you need at the table to be set up for success
2. Effectively communicate to your internal teams what Digital PR is set to achieve and how it complements their work, rather than infringes upon it
3. Understand the importance of a transparent plan and agreed feedback timelines.