Talk 1. Formulating and Creating a Scalable Content Strategy
Luke O’Leary, Vice President, Media Strategy & Operations at NP Digital UK
We’re constantly told “content is king” and “produce great content” – but how do you do it? What are the secrets to creating a successful data archive? With AI-created content being all the buzz, getting your content right is becoming more important than ever, and will only continue to grow in importance.
Join Luke O’Leary, from the Award-Winning agency NP Digital, as he explains the secrets behind creating a content strategy that will grow your visibility and connect with your audience (the same strategy used to win OMMA’s Best Search Campaign 3 years in a row). He’ll take you through his tried and tested approach and outline the key steps you can take to plan your content strategy, create systems for scalability, and how to leverage industry secrets and tools to ensure your content is helping produce leads, customers and return users.
Key Delegate Takeaways:
- Understanding how to create a targeted but expansive content strategy – focusing on growing visibility
- How to leverage AI-created content to drive impact
- The secrets of getting your informational content to convert
Talk 2. Harnessing Power from Google’s Free Tools
Charlie Norledge, Head of SEO Performance at Impression
Over the past few years we’ve seen Google invest an enormous amount of time into improving tools such as Google Search Console, Mobile Friendly Tester and Looker Studio, just to name a few! Many expensive enterprise-level tools claim to be all singing and all dancing, but what if I told you that you could reach the most powerful solutions for free? When the economic climate remains uncertain, leveraging cost-effective resources to enhance your SEO strategy has never been more important.
From debugging JavaScript issues to adding real weight to page speed recommendations, this talk will explore how you can solve your SEO challenges whilst enabling you to save your budget to invest elsewhere.
Key Delegate Takeaways:
- Using PageSpeed Insights Tool beyond the dreaded performance score
- Dashboards to measure Core Web Vitals
- Debugging JavaScript SEO issues for FREE
- Sitemap troubleshooting to find indexation issues
Talk 3. SEO Prioritisation: Knowing Where to Focus Efforts for Maximum Impact
James Brockbank, Managing Director & Founder at Digitaloft
In this session, delegates will learn exactly how to go about prioritising tactics, actions and focus areas to have the biggest impact from SEO activity, with insights backed up by the learnings from two very different, but equally successful, projects.
Project1. Growing a brand new site in a competitive niche from 0 to 400k monthly organic sessions in less than 12 months
Project 2. Turning around the rapidly declining organic performance of an industry disruptor and adding an extra $4m in revenue in the process
Key Delegate Takeaways:
- Learn how to prioritise tactics when working with either an in-house SEO team or an agency partner. How do you determine what’s going to have the biggest impact on your commercial goals?
- Learn how to work backwards from your goals to determine where to start with the rollout of your strategy.
- See how two very different approaches to prioritisation both led to huge SEO success in 2022.
Talk 4. Why Content Should be the Cornerstone of your Cross-Channel Strategy
Hannah Brady, Senior Content Strategist at connective3
Content is the unsung hero of any marketing campaign. By design, content is creative and engaging – but it’s also intensely user-focused and data-driven, and good content delivers value across the funnel. That’s why your SEO content strategy should be the cornerstone of your cross-channel marketing efforts.
In this talk, you’ll learn why your content strategy is the central point that can connect all of your digital marketing activity, from paid media retargeting to PR campaigns, and why it affects everything from onsite CRO to your CRM and email marketing.
Key Delegate Takeaways:
- Why user-focused, creative content is the most powerful tool you didn’t know you already had
- How to analyse and audit that content, and how to measure content’s impact and insights
- Taking those insights to supercharge your content strategy and connect it to every part of your digital marketing activity, from paid to PR to SEO and social.
- Using content strategy to build growth and deliver results across the entire marketing funnel
