#DIGITALMANC19

What to expect at #DIGITALMANC19 (Preview)

John McCambley Leave a comment
What to expect at #DIGITALMANC19

With just 2-weeks to go until the Data & Digital Effectiveness Leaders Masterclass officially kicks-off at the Museum of Science and Industry in Manchester (Wednesday 1st May 2019), here’s what delegates can expect at #DIGITALMANC19.

The event will start with the official keynote, which will be delivered by Jaywing’s Dr Catherine Kelly and Hermes’ Head of Marketing & Digital, Kyle Fedyszyn. In their session, Catherine and Kyle will share a real-life case study of how a data-led approach is helping to drive marketing  and digital effectiveness for the parcel delivery brand (synopsis below).

Say goodbye to guess work: Discover four steps to data-driven attribution modelling (Official Keynote)

In today’s tough retail environment, marketing budgets are under increasing scrutiny, with the justification of marketing activity being the biggest challenge marketers face. Siloed, channel-based reporting that requires self-correction is no longer enough, there is an industry-wide necessity for a more sophisticated, accurate way of understanding and measuring marketing performance and ROI.

During the keynote, Catherine and Kyle will share four steps to a best practice data-driven approach to attribution and how Hermes is looking at data, not just for attribution, but for complete business transformation.

Mark Bower at Woven Agency - Official Master of Ceremonies at #DIGITALMANC19

Following the keynote, delegates will then take part in a series of roundtable experiences which will explore the strategic and tactical benefits of utilising a data-led and integrated approach to driving effectiveness across the digital channel.

Our official Master of Ceremonies, who’ll ensure everything runs smoothly on the day will be Woven’s MD, Mark Bower (picture insert). The #DIGITALMANC19 masterclass will also provide delegates with a fantastic networking opportunity in a relaxing environment, in which they’ll be able to meet peers from a diverse set of industries – from across the North of England.

If you’d like to attend, register here.

Delegates already confirmed include: Vodafone, HSBC, Interflora, AO.com, Plusnet,  Footasylum, Fanatics International, Slater and Gordon, BookingGo,  Sofology, Safestyle, Matalan, N Brown Group, Shop Direct, University of Manchester and many more…

[slideshare id=142743343&doc=digitalleadersmasterclassopthigh-190429134013]
 
The event is produced by the Marketing Masterclass Series in association with Jaywing, WMG, twentysix, Search Laboratory, Loud Mouth Media, Go Inspire, KMP Digitata, Woven Agency and Forward Role.

Jaywing & Hermes Set To Deliver Official Keynote Presentation at #DIGITALMANC19

John McCambley Leave a comment
Jaywing and Hermes to deliver #DIGITALMANC19 keynote

With just 5-weeks to go until the Data & Digital Effectiveness Leaders Masterclass kicks-off in Manchester, we’re delighted to confirm that the official keynote will be delivered by Jaywing’s Marketing Practice Director, Dr Catherine Kelly and Hermes’ Head of Marketing & Digital, Kyle Fedyszyn. Full details of the keynote session are below and you can also view the live programme here.

Say goodbye to guess work: Discover four steps to data-driven attribution modelling 

In today’s tough retail environment, marketing budgets are under increasing scrutiny, with the justification of marketing activity being the biggest challenge marketers face. Siloed, channel-based reporting that requires self-correction is no longer enough, there is an industry-wide necessity for a more sophisticated, accurate way of understanding and measuring marketing performance and ROI.

In the session, Catherine and Kyle will share four steps to a best practice data-driven approach to attribution and how Hermes is looking at data, not just for attribution, but for complete business transformation:

  • Step 1: Collecting the right data to describe and understand the full customer journey
  • Step 2: Constructing the model and predicting the possibility of success for every journey
  • Step 3: Using the insights gained to optimise your marketing strategy
  • Step 4: Running budget scenarios and quantifying the impact of moving your marketing budget between channels and campaigns
  • [Case example] How Hermes are using effectiveness insights to improve customer experience for consumers and retailers, and how this is starting to facilitate operational change across the business.

If you’d like to attend the #DIGITALMANC19 event, which will take place at the Museum of Science and Industry in Manchester on Wednesday 1st May 2019, please register here.